“I have always been the observer, the one who loves to look at people. I could do that all day! I love to ‘see’ people, the way they really are, the fun kids have, the love families share. It makes me happy and I love to be able to give those beautiful memories back to my clients, who usually also become my friends. I love fun, colours, smiles, outdoors and beautiful natural light. My travels have opened up my eyes to see the beauty in natural, every day moments, and to see the changes in light in different parts of the world. This is what I strive for in all my work, with the families I see, with my advertising work, with all aspects of my photography.”
Elina originally started photographing as a teenager and found her niche of photographing children and families after photographing for the Bebes online store in Finland, as well as living and working working in New Zealand and Australia. Elina prefers to work with natural light whenever possible, and this has certainly helped to shape her style to what it is now. Elina’s portrait work is focused on creating a natural feel and capturing the moment as truly as possible.
Elina is also known for her commercial and editorial work. Her signature style can be seen in advertising campaigns (e.g. Helsinki City family and senior brochures, Visit Finland archipelago campaign), childrens’ and maternity clothing companies (Monsoon Children, Bebes, Tuuni & Loru, Biggu), outdoor clothing companies (Prawno Apparel), Restaurants and cafes (Robert’s Coffee, Birgitta Hernesaari), editorial work (Kidd.O magazine, Bebes magazine, Saari magazine, Kaksplus magazine, Kodin Kuvalehti magazine, the ‘Onni Oravan Makumatka’ cookbook, Ihanat Kahvilat and other e-books). She loves to be a part of projects that take her outdoors or underwater or overseas (e.g. projects with sister, freediver and designer Johanna Nordblad, the most exciting projects have the been the ice film Johanna Under the Ice with Ian Derry and filming with Matila & Röhr for the movie Four Elements). For clothing labels, which is her passion, she prefers natural settings and photos that are beautiful and full of life. Her images are also sought after from all the major international stock agencies.
Working with people is what Elina loves the most, with her clients saying that she is fun and comfortable to work with. She is described as this sweet, down to earth person that you immediately just can’t help but like. She makes you feel totally at ease, allowing you to be yourself as she patiently waits for the right opportunity to capture those magic moments.
Elina is represented by Keksi agency for commercial work. Portfolio here .
Elina’s portfolio can also be found at Behance